GLOBAL CLIMATE STRIKE
ROLE: PRODUCER
CLIENT: UK STUDENT CLIMATE NETWORK (UKSCN)
OVERVIEW
The UK Student Climate Network (UKSCN) had just 8 weeks to mobilise millions for the Global Climate Strike and needed a host of content and fast. Working with VideoRev and viral video agency Rubber Republic I worked with a small team collaborating with climate strikers across the UK to create over 30 inspiring social media videos (including one with Greta Thunberg). One of the videos involved brokering access to Number 10 Downing Street so climate strikers could deliver their demands to the corridors of power. On the day of the Global Climate Strike I helped lead and manage a central video hub in Westminster to edit footage from across the UK into multiple videos to show the rest of the world.
RESULTS
The films generated more than 4 million views and 180k shares across social media. On the day more than 4 million people took to the streets in 160 different countries for the largest climate mobilisation ever.