CO-DIRECTOR / CO-EDITOR
A 90 SEC COMMERCIAL FOR GREENPEACE FOR THEIR GLOBAL MEAT CRISIS CAMPAIGN
In order to shift the broken meat and dairy system, Greenpeace has one ambitious goal: the reduction of meat and dairy production and consumption by at least 50% by 2050. Meet ‘TEAM PLANT’ - 3 kids on a mission to fix the global meat crisis and fast. The launch film shows the kids investigate, intervene and challenge the root causes of the problem as well as kick-start a global movement that’ll make a difference. We came up with the concept for this film as a way to introduce a sense of playful lightness to a complex and serious issue.
RESULTS
The video generated:
2.5 million + views
16,000 + likes, loves and reactions