DIRECTOR / PRODUCER / EDITOR
Greenpeace wanted an short, investigative social media video that revealed the effects of pesticides in the bodies of 2 families that switched their diet from conventional to 100% organic food for 10 days.
Filming in Tokyo and Ibaraki, Japan, we recorded interviews, documentary footage as well as cinematic lifestyle shots which were then edited to produce a range of edits. A longer mini documentary (2m 44secs) was created which showcased both families as well as a shorter 1 min version especially for Facebook. The later adopted a more objective Facebook news style of video aimed at getting a greater reach, views and shares.
To date the videos have generated...
5.4 million+ reach
4.7 million+ views
53,000+ shares
27,500+ likes