FREEDOM FROM TORTURE
ROLE: PRODUCER (VIDEO & PHOTOS)
AGENCY: VIDEOREV
As a Producer I worked with VideoRev to help develop creative ideas, produce videos, photos and deliver an advertising campaign that lead to over £350k of donations for Freedom from Torture. I managed the video and photography shoots which involved budgeting, scheduling, casting actors, briefing and directing video and photo crew whilst also managing key client relationships on shoots. Due to tight budgets and schedules, the role also involved smaller tasks such as location scouting and negotiation, prop sourcing and providing visual references for client and crew.
£350,000 raised for torture survivors…
CREATIVE & PROJECT OVERVIEW
Freedom from Torture urgently needed to raise money for their Christmas appeal in 2019 – and we knew Facebook adverts had the answer. The project involved developing and delivering on four separate creative concepts using live photo and video shoots with actors and even creating a powerful video with actor Thandie Newton. A semi-automated editing process enabled us to deliver and test multiple versions of each concept and ensure each advert had the best return on investment. We delivered over 20 images and 20 separate video adverts of different lengths. Then these were strengthened with user feedback from Freedom from Torture’s target audience.
FUNDRAISING VIDEOS
FACEBOOK ADVERTS
PHOTOGRAPHY
WE WORKED WITH ACCLAIMED PHOTOGRAPHER CHRISTIAN CASSIEL TO CREATE A RANGE OF DIFFERENT IMAGES AND TONES FOR THE CAMPAIGN:
